RENEGADE IS BORN
March 2019: Trudging around countless department stores, insipid music in the background, bored out of my skull
looking at conventional clothing designs that I would never wear in a million years.
I didn’t fit into a specific category, and I was not about to mould myself into one either.
Spurred on by frustration with mediocre branding dished up by high street retail, the decision to create a brand was born.
OWN IT, WEAR IT
Renegade represents a way of living, a statement of intent, of making an allegiance to oneself.
Renegade offers high quality British-made clothing to encourage self-expression, an opportunity to claim your identity and wear that statement.
This ethos is reflected in the choice of models photographed – friends and family across a broad age range, people with attitude,
that encompasses what the brand is all about – Bella, Mark, Alan, Mel and Gina - you guys rocked it!
REALISE THE DREAM
Thanks to the following who have helped me with my journey to bring the brand together and putting up with my constant badgering:
Pete and Hugh at SHA: www.sha-agency.com
Andy and Tony at Critical Tortoise: www.critical-tortoise.com
Joe and Emma at Sabai: www.sabaihairdressing.co.uk
Andy at Custom Planet: www.customplanet.co.uk
Jeff at allmedia ltd: www.weareall.co.uk
Brandon for music, video editing and graffiti
Last and most important of all, Mich my gorgeous wife for her unwavering support, encouragement and kicking my ass to realise my dreams!
We are building an original, unisex brand that stands alone from slogan heavy cliches and invite you to join the Renegade family.
BE RENEGADE
Steve